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Work Life & Job Hunting · Company Research Lab

Manufacturers

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Q1 | Producer and consumer goods

Which term refers to goods bought by other companies in order to make products?

  1. Producer goods
  2. Consumer goods
  3. Free goods
  4. Public goods
AnswerA. Producer goods

What a company buys in order to produce is called producer goods, and what an individual buys for final use is called consumer goods. Makers of parts and materials mainly sell producer goods and are BtoB, while makers of food and cosmetics mainly sell consumer goods and are BtoC.

Q2 | First-tier suppliers

What is a company that delivers parts directly to a finished-goods maker called?

  1. Tier 4
  2. Tier 1
  3. Tier 2
  4. Tier 3
AnswerB. Tier 1

A supplier delivering directly to the finished-goods maker is Tier 1, the so-called first-tier supplier; one delivering to Tier 1 is Tier 2, and the next one out is Tier 3. The further down the tiers, the narrower the range handled and the more specialised the processing.

Q3 | OEM

Which form of business does the term OEM refer to?

  1. Selling finished goods directly to consumers
  2. Buying raw materials jointly
  3. Renting out a factory to another company
  4. Producing goods under another company's brand
AnswerD. Producing goods under another company's brand

OEM means producing goods under another company's brand. Where the design work is taken on as well, the term used is ODM. It is a form of business in which the company holding the brand and the company actually making the product are different.

Q4 | EMS

Which abbreviation refers to contract manufacturing services for electronic equipment?

  1. OEM
  2. SCM
  3. ODM
  4. EMS
AnswerD. EMS

EMS refers to a business that takes on the whole manufacturing process for electronic equipment, from procuring parts through assembly to inspection. OEM and ODM are names for forms of business dealing, and SCM is an approach to managing the flow of supply, so they mean different things.

Q5 | Number of customers

What is worth checking if a parts maker wants to keep swings in its own sales small?

  1. The meaning of the word the company name comes from
  2. The name of the prefecture where its head office sits
  3. The name of the place where the founder grew up
  4. How many major customers it has
AnswerD. How many major customers it has

A parts maker's sales depend on the production plans of finished-goods makers. If sales are concentrated on 1 customer, a production cut at that customer feeds straight through to results. Check how many customers the sales are spread across, in the information by major customer and the state of related companies in the annual securities report. The location, the founder's birthplace and the origin of the company name have nothing to do with swings in sales.

Q6 | Vertical integration

What is the name for keeping design, parts making and assembly inside one's own corporate group?

  1. Cross-shareholding
  2. Vertical integration
  3. Horizontal specialisation
  4. Business alliance
AnswerB. Vertical integration

Keeping the processes inside one's own group is vertical integration, while splitting them among companies that are each good at one stage is horizontal specialisation. Horizontal specialisation has advanced in electronics and semiconductors, while automobiles have long kept something close to vertical integration.

Q7 | What Denso does

Which field is the main business of Denso Corporation (株式会社デンソー)?

  1. Developing and manufacturing automotive parts
  2. Underwriting non-life insurance
  3. Operating railways
  4. Running department stores and supermarkets
AnswerA. Developing and manufacturing automotive parts

In the company outline on its official website Denso lists an automotive (in-vehicle) business and a non-automotive business, with the automotive side at the centre. The core is a producer-goods business supplying carmakers with products for engine control, thermal management, electrification and the like.

Q8 | Kyocera's former name

What name did Kyocera Corporation (京セラ株式会社) go by when it was founded in 1959?

  1. Kyoto Yogyo Co., Ltd.
  2. Kyoto Ceramic Co., Ltd.
  3. Kyoto Denki Co., Ltd.
  4. Kyoto Precision Machinery Co., Ltd.
AnswerB. Kyoto Ceramic Co., Ltd.

Kyocera was founded in 1959 in Nakagyo Ward, Kyoto, as Kyoto Ceramic Co., Ltd. The founder was Kazuo Inamori, and the first product was an insulating part used in cathode-ray tube televisions.

Q9 | Keiretsu

What word describes the long-standing trading relationship between carmakers and parts makers in the Japanese automobile industry?

  1. Holding company (持株会社)
  2. Conglomerate (コングロマリット)
  3. Franchise (フランチャイズ)
  4. Keiretsu (系列)
AnswerD. Keiretsu (系列)

These long-term trading relationships have been called keiretsu (系列). In recent years carmakers commonly buy from outside the keiretsu as well, and parts makers commonly sell to several carmakers. A holding company describes a capital structure, and a franchise a way of rolling out shops.

Q10 | Who makers sell to

Which statement about who manufacturers sell to does not hold?

  1. A finished-goods maker makes every part it uses in its own factories alone
  2. Materials makers sell to parts makers and finished-goods makers
  3. Most parts makers are BtoB, selling to finished-goods makers
  4. Cosmetics makers are mainly BtoC, selling to consumers
AnswerA. A finished-goods maker makes every part it uses in its own factories alone

A finished-goods maker buys many of its parts from outside companies and does not make everything itself. Where the line falls between what is made in-house and what is bought in differs from company to company.

Q11 | Toyota's founding

In which year was Toyota Motor Corporation (トヨタ自動車株式会社) established?

  1. 1937
  2. 1955
  3. 1929
  4. 1949
AnswerA. 1937

The company outline on the official website gives the founding date as August 28, 1937. The main business is stated as the production and sale of automobiles.

Q12 | Honda's founding

In which year was Honda Motor Co., Ltd. (本田技研工業株式会社) established?

  1. 1948
  2. 1938
  3. 1953
  4. 1943
AnswerA. 1948

It was established on September 24, 1948 in Itaya-cho, Hamamatsu. Its forerunner, the Honda Technical Research Institute, had appeared in 1946, and the founder was Soichiro Honda. Takeo Fujisawa, who later supported the management side, joined in August of the following year, 1949.

Q13 | The first product

Which product did Honda Motor take as the starting point of its business?

  1. An auxiliary engine for bicycles
  2. A small cultivator for farm work
  3. Dry cell batteries for torches and the like
  4. A treadle sewing machine for the home
AnswerA. An auxiliary engine for bicycles

It began with fitting generator engines from former army radios to bicycles as auxiliary power. An original engine was developed after that, and in 1949 the company put its own motorcycle on sale.

Q14 | SUBARU's former name

What was the name of SUBARU Corporation (株式会社SUBARU) before the change of name in April 2017?

  1. Nippon Nainenki
  2. Fuji Precision Industries
  3. Fuji Heavy Industries
  4. Nakajima Aircraft Company
AnswerC. Fuji Heavy Industries

On April 1, 2017 the name changed from Fuji Heavy Industries Ltd. to SUBARU Corporation. It is a case of laying the brand name over the company name; the business itself was not swapped out.

Q15 | Beyond automobiles

Which business does SUBARU Corporation run alongside automobiles?

  1. Aerospace
  2. Pharmaceuticals
  3. Iron making and steel processing
  4. Shipbuilding and ship repair
AnswerA. Aerospace

SUBARU treats automobiles and aerospace as its two pillars. The official news release announcing the change of name presented a new car and a helicopter side by side.

Q16 | Denso's founding

In which year was Denso Corporation established?

  1. 1943
  2. 1955
  3. 1949
  4. 1937
AnswerC. 1949

The company outline on the official website gives the date of establishment as December 16, 1949 (1949年12月16日). It started out as a company specialising in automotive parts.

Q17 | Hitachi's first product

What was the first product Hitachi, Ltd. (株式会社日立製作所) built in-house at its founding?

  1. A coal-burning steam locomotive
  2. A radio receiver using vacuum tubes
  3. A 5-horsepower induction motor
  4. An electric refrigerator for the home
AnswerC. A 5-horsepower induction motor

Hitachi's history began in 1910 in a small repair shop at a mine, and its first product was a 5-horsepower induction motor. In an age that relied on foreign technology, making an electric machine domestically was the starting point.

Q18 | Hitachi's founder

Who began Hitachi's history in 1910 from a repair shop at a mine?

  1. Sakichi Toyoda
  2. Masujiro Hashimoto
  3. Yoshisuke Aikawa
  4. Namihei Odaira
AnswerD. Namihei Odaira

The founder was Namihei Odaira. He set out to manufacture electric machinery domestically, and made a 5-horsepower induction motor his first product.

Q19 | Who buys the parts

Who are the main customers of a company that makes electronic components such as capacitors and inductors?

  1. The materials departments of power and gas companies that own power stations
  2. General consumers
  3. The procurement desks that government offices maintain for goods
  4. Set makers that assemble electronic equipment
AnswerD. Set makers that assemble electronic equipment

Electronic components are producer goods that do their work inside equipment, so the customers are the set makers that assemble electronic equipment. Because this is not a business that sells directly to consumers, the names are often ones you never see in a shop.

Q20 | Electrification and parts

Which part is not fitted to an electric vehicle?

  1. A fuel tank
  2. A traction motor
  3. A rechargeable battery
  4. An inverter
AnswerA. A fuel tank

An electric vehicle runs on a motor, so it has no tank for carrying fuel and no exhaust system. As electrification advances, parts around the engine decrease while electrical parts such as batteries, motors and inverters increase, so the product mix of parts makers is swapped around.

Q21 | Toray's founding

In which year was Toray Industries, Inc. (東レ株式会社) founded?

  1. 1936
  2. 1946
  3. 1926
  4. 1918
AnswerC. 1926

It was founded in 1926 and started out producing rayon yarn. Today it works in a wide range of fields including fibres, films, resins, chemicals, electronic and information materials, carbon fibre composite materials, water treatment, pharmaceuticals and medical devices.

Q22 | AGC's former name

What name did AGC Inc. (AGC株式会社) go by when it was founded in 1907?

  1. Asahi Glass Co., Ltd.
  2. Nippon Sheet Glass Co., Ltd.
  3. Nippon Glass Industry Co., Ltd.
  4. Toyo Glass Co., Ltd.
AnswerA. Asahi Glass Co., Ltd.

It was founded in 1907 as Asahi Glass Co., Ltd. Starting from sheet glass, it now has automotive glass, glass substrates for displays, chemicals, ceramics and more.

Q23 | Becoming AGC

When did Asahi Glass Co., Ltd. change its name to AGC Inc.?

  1. October 2023 (2023年10月)
  2. July 2018 (2018年7月)
  3. July 2008 (2008年7月)
  4. April 2020 (2020年4月)
AnswerB. July 2018 (2018年7月)

The name changed from Asahi Glass Co., Ltd. to AGC Inc. with effect from July 1, 2018. The change matched the spread of the business into materials other than glass.

Q24 | Ajinomoto goes on sale

In which year did the umami seasoning of Ajinomoto Co., Inc. (味の素株式会社) go on general sale?

  1. 1889
  2. 1919
  3. 1909
  4. 1899
AnswerC. 1909

In 1907 Kikunae Ikeda began research into extracting umami from kelp, Saburosuke Suzuki turned it into a business, and general sale in bottles began in May 1909. The company took the name Ajinomoto Co., Inc. in February 1946.

Q25 | Noda Shoyu

Which company, established in 1917, was the forerunner of Kikkoman Corporation (キッコーマン株式会社)?

  1. Chiba Foods Industry Co., Ltd.
  2. Edogawa Shoyu Co., Ltd.
  3. Noda Shoyu Co., Ltd.
  4. Choshi Jozo Co., Ltd.
AnswerC. Noda Shoyu Co., Ltd.

Noda Shoyu Co., Ltd. was established in 1917. As a trademark, Kikkoman was unified for the Tokyo market in 1927 and nationwide in 1940.

Q26 | Kao's founding

Who started Nagase Shoten in 1887, the beginning of Kao?

  1. Gonshiro Kubota
  2. Tomiro Nagase
  3. Saburosuke Suzuki
  4. Kazuo Inamori
AnswerB. Tomiro Nagase

It began when the first Tomiro Nagase founded Nagase Shoten, a dealer in Western sundries, in 1887. A directly owned factory was completed in 1902 and soap production began in earnest.

Q27 | Becoming Kao

In which year was the name changed from Kao Soap Co., Ltd. to Kao Corporation?

  1. 1965
  2. 2005
  3. 1995
  4. 1985
AnswerD. 1985

The name changed from Kao Soap Co., Ltd. to Kao Corporation in 1985. It is a case of dropping the product from the company name as the business spread into fields beyond soap.

Q28 | Astellas

Which two companies merged in 2005 to become Astellas Pharma Inc. (アステラス製薬株式会社)?

  1. Yamanouchi Pharmaceutical and Fujisawa Pharmaceutical
  2. Shionogi and Dainippon Sumitomo Pharma
  3. Sankyo Company and Daiichi Pharmaceutical
  4. Eisai and Taisho Pharmaceutical Holdings
AnswerA. Yamanouchi Pharmaceutical and Fujisawa Pharmaceutical

Astellas Pharma Inc. came into being in April 2005 through the merger of Yamanouchi Pharmaceutical and Fujisawa Pharmaceutical. Yamanouchi was established in 1923 and Fujisawa in 1894, and the fields they were strong in differed.

Q29 | Kubota's beginnings

Which company began with casting in 1890 and later spread into cast iron pipe for waterworks and agricultural machinery?

  1. Yanmar Holdings Co., Ltd.
  2. Komatsu Ltd.
  3. Kubota Corporation
  4. IHI Corporation
AnswerC. Kubota Corporation

The starting point was Gonshiro Kubota beginning in 1890 to cast parts for weighing instruments and everyday goods; the business spread to cast iron pipe for waterworks in 1893 and to making and selling cultivators in 1947. A single technique, casting, branched out into waterworks and agriculture.

Q30 | Generic drugs

What are medicines made with the same active ingredient after the patent on the original drug has expired called?

  1. Quasi-drugs (医薬部外品)
  2. Pharmacist-guidance drugs (要指導医薬品)
  3. Over-the-counter drugs (一般用医薬品)
  4. Generic drugs (後発医薬品)
AnswerD. Generic drugs (後発医薬品)

Kōhatsu iyakuhin (後発医薬品) is also called a generic drug. Companies that create new original drugs and companies that work on generics differ both in the burden of development and in how they sell, so it is worth keeping them apart when deciding where to apply.

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